I’m a huge fan of this new spot from Pergo. The flooring company teamed up with Best Friends Animal Society to showcase their floors, and more importantly, some pets that need adopting.
Props for finding a way to place something meaningful alongside demonstrating product benefits. Curious what agency came up with it. Great idea.
If you like Pergo on Facebook, they will donate $1 to Best Friends. So, do it!
Amidst a lengthy and still “no-end-in-sight” hiatus, I am trying to find snippets of time to get this blog rolling the way I had planned. So, do not judge some no-so-aesthetic things that may come up in the near future. Posts should resume sporadically. Thanks for checking in!
A pairing this wonderful has been long overdue. Click that pic and check it out!
I noticed a link to Lytro on a facebook friend’s news feed, and have to share. It was also highlighted on ABC News recently. This company’s up and coming light field camera takes what they are calling living pictures.
You can read all of the details behind the science on Lytro’s site, but in a nutshell, this camera reads light like no other has before. As a result, it’s capable of capturing a picture that can be focused after. Yep, for real. You don’t even have to try and you will have sharp images every time. Also, it has no shutter lag!
It looks like the camera is only available for reservation at the moment.
With digital continuing to grow exponentially and become more robust, this could be a great tool for designers & marketers. For example, what a cool way to show a line of products, allowing the consumer to focus on each one for the details. Oh, the possibilities.
I’ve been meaning to mention that I’m a fan of this Living Social spot (and the other).Great art direction. Love the typography. Smart idea. I didn’t even realize that this campaign was called We’ll set the stage. You play the part. It’s too bad it wasn’t in the actual commercials. It could be a really nice tagline.
I have to admit I felt a little bit of a disconnect between the style in this campaign to the logo. I tried to do some research on the company’s brand identity. It doesn’t seem like there’s been much developed just yet. At least on the public end.
I’d love to take a crack at it.
A coworker of mine shared a magical link with me the other day: wordmark Check it out immediately. This online tool picks up all of the fonts installed on your system, and displays any word you choose set in those fonts. Now the notion in itself is not so new. You can preview any word… Keep reading…
I stumbled upon something wonderful today. Mozilla has developed an ongoing project called Firefox Live. It is a live feed of adorable red panda (firefox) babies, one of which is pictured below. Of course, this isn’t the first streaming video of it’s kind. HOWEVER, way to go, Mozilla, for not only putting some context around… Keep reading…
I walked past an ad at one of our bus stops, and the Millenium Park logo toward the bottom caught my eye. I didn’t even realize that Millenium Park had a logo. Is that bad? Anyhow, I’ve been trying to research who is responsible for the design, to no avail. If anyone knows, please do… Keep reading…
If you’re curious about what Dolce Gusto actually is, you can find out here…. Keep reading…
If you haven’t heard of the camera company’s new project, Your Second Shot, you have to check out this site. This campaign promotes their HS System, which compensates for low-light conditions, and they are offering people a chance to recreate lost moments. Brilliant…. Keep reading…